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Fruit Juice Matters

Celebrating the science about orange juice in Europe

Recently, the true Science behind the 100% fruit juice has been left behind or excluded from the debate on health, leading to consumer confusion. For this reason the Brazilian Association of Citrus Exporters (CitrusBR) together with the European Fruit Juice Association (AIJN) and the biggest European bottlers are participating on a Project to offer clear, evidence-based scientific information on juice. The Project is called Fruit Juice Matters, a Science based campaign across 14 countries designed to share Science and credible research about fruit juice  from leading experts (scientistis, doctors, nutritionists, journalists, consumers).

Through the Fruit Juice Matters we will be able to reach evidences that shows how 100% orange juice, along with its vitamins and minerals, can contribute to your health and wellbeing.


If you want to receive more information or would like to participate, please contact Mrs. Larissa Popp Abrahão (CitrusBR representative in this project) by sending an email to